Fred's General Mercantile

CHECK OUT FRED'S NEW WEBSITE!!

CELEBRATING 30 YEARS, FEBRUARY 9TH, 2009,
SERVING THE GREAT FOLKS OF BEECH MOUNTAIN, AVERY AND WATAUGA COUNTIES, AND THE NORTH CAROLINA HIGH COUNTRY.

Ski Season Is Coming!! Our Ski and Snowboard Shop Rental Shop Will Be Open Soon! Come In And Check Out Our Wide Selection Of Winter Clothing And Gear Throughout The Store ...Columbia, Eurosock, Hot Chillys, Seirus And Much More!

No trip to Beech Mountain is complete without a visit to Fred's. We're your one-stop shopping spot with everything needed to make your visit complete. From groceries to clothing, ski rentals, firewood and the deli with all your favorite beverages. We've got it waiting for you.

Welcome to Beech Mountain and Fred's General Mercantile. We're not only America's highest General Mercantile at an elevation of 5049', but we are located in Eastern America's Highest Town at an elevation of 5506'. Open 365 days a year, we are a store and a town devoted to serving the needs of visitors, skiers, snowboarders, summer folks, and locals alike.

Your vacation trip to the North Carolina High Country begins and ends at Fred's. If you are of an age that you can remember how each small town or village always had a general store that served as the center of the community, you will especially enjoy our store with its vast variety of goods, for just about any need you may have. If you are younger and don't remember about general stores, you too will enjoy visiting with us for the experience that a trip to Fred's will bring to you.

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